Job Overview
We are looking for a creative and data-driven Social Media Specialist to manage, grow, and optimize our social media presence. The ideal candidate understands content strategy, audience engagement, and performance analytics to drive brand awareness and lead generation.
Requirements & Qualifications
- 3+ years of proven experience in social media management
- Strong understanding of social media platforms:
- TikTok
- YouTube
- X (Twitter)
- Experience creating content calendars and campaign strategies
- Ability to write engaging captions and persuasive copy
- Strong understanding of branding and tone consistency
- Experience with social media scheduling tools (e.g., Meta Business Suite, Hootsuite, Buffer)
- Knowledge of social media analytics and performance tracking
- Basic knowledge of paid social ads (Meta Ads, LinkedIn Ads, TikTok Ads)
- Experience working with designers and video editors
- Strong understanding of trends, hashtags, and audience targeting
Key Responsibilities
- Develop and implement social media strategy
- Create monthly content calendars
- Manage daily posting and audience engagement
- Monitor comments, messages, and community interactions
- Track KPIs (engagement rate, reach, followers, conversions)
- Optimize campaigns based on data insights
- Collaborate with marketing and creative teams
- Research competitors and industry trends
Preferred Qualifications
- Experience in B2B marketing
- Experience in competitive industries (e.g., iGaming, SaaS, Tech, Real Estate)
- Basic graphic design skills (Canva or Adobe tools)
- Video scripting and short-form content strategy experience
- Influencer outreach experience